Types of ads you can review in the Ad Review Center
You can review ads of all targeting types
(contextual, interest-based, and placement) in the Ad Review Center
once they’ve shown up on your site. In the horizontal bar at the top of
the page, select the Shown subtab to see the ads that have appeared on your site in the last 30 days.
Revenue impact of blocking ads
Blocking ads may have a negative revenue impact because blocked ads
won't compete in the auction on your site, and therefore won't drive up
potential earnings for that ad space. Also, advertisers whose ads you
block may choose not to target your site again in the future.
Choosing the "hold ads" setting may also decrease your revenue,
because ads that are awaiting review won't participate in the auction
either. Please consider the potential revenue impact before choosing to
hold ads rather than running them immediately.
Which ads can you block in the Ad Review Center
The Ad Review Center allows you to block placement-targeted ads before they show up on your site, and ads of all targeting types
(contextual, interest-based, and placement) after they’ve shown on your
site. The Ad Review Center can be used to review ads for AdSense for
content, AdSense for feeds, and AdSense for mobile.
Why blocked ads may still appear in the Ad Review Center
When you block an ad by advertiser URL or by ad category, you may
still see that ad awaiting review in the Ad Review Center. This is
because in the Ad Review Center we show all ads that have received at
least a small number of impressions in the last 30 days.
As such, an ad blocked by URL or category is not immediately removed
from the Ad Review Center as it still has old impressions from the last
30 days. Instead, the ad moves down the list of ads for review (which
are ranked by the number of impressions they’ve received) until it no
longer receives enough impressions to meet the minimum threshold and
drops off the list.
Why blocked ads are still showing up on the page
If you've never approved an ad before, there may be a delay of up to 24
hours between the time you block a previously-allowed ad and the time
that ad is no longer eligible to run on your site. For ads that you've
previously approved, it may take up to 24 hours from the time you block a
previously-approved ad before it stops showing on your pages.
Keyboard shortcuts in the Ad Review Center
To facilitate and quicken the review of individual ads and choose
whether to let them show on your pages or not, there are keyboard
shortcuts available for the Ad Review Center. Below are summaries of the
keyboard actions available and the result of those actions:
#PC keyboard example (U.S. layout)
#Mac keyboard example (U.S. layout)
These shortcuts apply to U.S. layout keyboards and might be slightly different in other layouts.
Use these keyboard combinations when in "tiled" or "one by one" views
| Keyboard combinations | Action/result |
|---|---|
| Shift+? | View all shortcuts |
| Space bar | Toggle between Block/Unblock |
| Right arrow | Next tile |
| Left arrow | Previous tile |
| g then s | Go to Shown |
| g then b | Go to Blocked |
| g then u | Go to Upcoming |
| g then p | Go to Settings |
Use these keyboard combinations when in a "tiled" view only
| Keyboard combinations | Action/result |
|---|---|
| Right arrow | Move right to tile |
| Left arrow | Move left to tile |
| Up arrow | Move up to tile |
| Down arrow | Move down to tile |
| a | Block/unblock all creatives |
| o | Enter one by one preview |
| Page down | Next page |
| Page up | Previous page |
| / | Search/filter section loads |
| Esc | Exit full screen Exit current input field |
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