Step 1: Choose your ad review setting
Do you want to look at ads before they appear on your pages, or are you
comfortable waiting until they show up? The Ad Review Center has two
review options: run ads immediately or hold ads for 24 hours for manual
review.
- Run ads immediately leaves you open to the most potential revenue. With this setting, new ads of all targeting types (contextual, interest-based, and placement) will be allowed to appear on your pages automatically.
- Hold ads for 24 hours gives you more editorial control, since you have the opportunity to block placement-targeted ads even before they appear on your site. If you don't take action after 24 hours, ads will be allowed automatically.
On the Settings subtab, select the radio button for the setting you prefer, and save your changes.
Step 2: Review ads
Depending on the review setting you chose, you'll find ads awaiting review in one of two places.
- If you chose run ads immediately, all new ads will automatically be approved. Select the Shown subtab to see ads that have shown on your site in the last 30 days.
- If you've chosen to hold ads, placement-targeted ads you haven't reviewed yet will appear on the Upcoming subtab. (If it's been more than 24 hours since you reviewed ads, some might have been automatically allowed and may now appear on the Shown subtab.)
To ensure that you’re always reviewing the most
important ads first, ads are ranked according to the number of
impressions that they’ve received. With ads that you’re holding for
review, we show the ads according to the number of impressions that we
project they will receive. In both cases, ads must have received at
least a small number of impressions (or projected impressions, for held
ads) to be eligible for review.
Look through the ads. For each ad, you'll see the AdWords account or
Ad Network, typically a URL, along with an example ad creative. To see a
full size preview of an ad along with a preview of its landing page,
hover of the ad and click the magnifier icon in the bottom corner.
You can also search for specific ads using the Filters button in the upper right corner of the main area. Search based on ad text, URL, ad type, or ad network.
Step 3: Take action
Once you’ve made a decision to block an ad, hover over the ad and click Block
in the red bar at the top of the ad. The ad’s status will change to
“Blocked.” If you want to take action on multiple ads, simply drag and
highlight the group of ads that you’d like to block.
To pre-approve or block all ads from an AdWords account, hover over
an ad from that account, click the gear icon in the bottom corner of the
ad, then choose your preference:
- Pre-approve this AdWords account: All ads from this AdWords account will be automatically approved. This applies to all targeting types (contextual, interest-based, and placement).
- Block this AdWords account: All ads from this AdWords account will always be blocked. This applies to all targeting types (contextual, interest-based, and placement). Blocking ads from an AdWords account may have a negative impact on your revenue.
Updates that you make to ads should take effect on your pages within a few hours.
Changed your mind?
After you've taken action on an ad or AdWords account, you can always change your mind (and your settings) later.
Ads: You can take action on previously reviewed ads by visiting the appropriate subtab — Shown for ads you've allowed, and Blocked for ads you didn't — then finding the ad and changing the ad’s status.
AdWords accounts: AdWords accounts you've pre-approved and blocked are visible under the Settings subtab. Click the "remove" or "pre-approve" button next to the Pre-approved or Blocked AdWords account to change its status.
Remember that updates to ads or AdWords accounts you've acted on in the past may take up to a day to take effect on your pages.
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