There has always been a commercial war between Bing and Google, and
often in some commercials, Bing has stated that users prefer results
shown by Bing in a 2-1 ratio. But how can someone judge which one is the
best? Let’s take a look at certain facts that makes each of them unique
and special to the users.
Relevant information provided by Google
Although Bing recently made certain changes that made its search
system more better, still when it comes to informative queries, there is
nothing that can be compared to Google.
For example, when someone searches with income tax rate, Google will
provide a better listing with tax rate comparisons than Bing.
In terms of social integrations, Bing is stronger
Bing search results works smoothly when it comes to social integrations. The company has contracts with Facebook
as well as twitter which give it proper access to a great deal of
social data than those provided by Google, which on the other hand rely
on Google+ which is not so much popular. Integration of social
information in Bing is also less clustered.
Must Read: Why Search Engines Should Play Second Fiddle
Time is saved by Google’s instant search
Although instant search is provided by both Google and Bing — which
can display potential search queries when the person is typing something
in the search box relevant result is much quickly provided by Google.
This does not mean that Bing’s search feature is inefficient. Often
there are certain queries whose result is quickly produced by Bing than
by Google.
Displayed search pages are more attractive in Bing
The search results produced by Bing are in a way more visually appealing. Many people agree on this fact. Google’s search results
were also attractive before, in a way similar to those shown by Bing
but the clustering with +1 buttons has made it a little disturbing to
many users.
More background information provided by connected products in Google search
If someone uses any of the other products manufactured by Google like
the Google Reader or Google+ it can be found out that the search giant
already comprises of a wealth of information which is available for you
to understand and also tailor the search results in a form of listed
manner which is proved to be valuable to the users. Although similar
services are offered by Bing, an example being the Bing reader, users
are not so much attracted to it as they are with Google, and thus the
battle between the 2 continues to provide which one is the best.
When it comes to choosing which search engine is the best, everyone
has their own preferences. Many people find Google better and many find
Bing, in spite of the fact that no one is perfect and every search
engines has their pros and cons. Thus, a corporate battle between the
two giants continues and this has led both of them to improve their
features for providing better features and more advanced search results,
ultimately due to which, the general users become more advantageous.

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